Jesus for Sale: Hallow Prayer App’s $7 million Superbowl Spot.

Easier it is for a camel to pass through the eye of a needle than for the politely Christofascist for profit conversion tool kicked off with venture capitalism dollars to pass into the Kingdom of God.

The profit-generating Catholic prayer app spent $7 million for a smarmily sanctimonious Catholic Superbowl commercial. Here’s the teaser. If I were faith shopping, I might have bought the latter. The Scientology commercial was more tasteful, and wasn’t using the most solemn 40 days of the Christian calendar to make a buck off of Christ. Even the fascist Hobby Lobby commercial was less loaded with manipulative treacle.

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I have had my eye on the Hallow app for a while now. In September of 2022 I wrote a five-part piece about the prayer app after trying to “pray” with it courtesy of the free trial. (A subscription costs $69.99) Alex Jones, the founder of the Hallow App has said in interviews that the idea for the app grew out of his desire to connect with the Roman Catholicism from which he had fallen away.

Hallow is not owned by the institutional Roman Catholic Church, but parishes all over the United States have endorsed and used…